Collaborative post
Getting your hands on the right exhibition stand for a trade show can be surprisingly difficult. There are so many options and designers to choose between, and so many factors that impact how you might approach design, that it’s easy to get somewhat stuck in the process.
One important issue that you’ll have to figure out is how big the exhibition stand should be. Below, we go through some important questions that you can ask yourself when navigating this issue, so that you can hopefully end up with a stand that’s just right for your needs.
What is your stand trying to do?
When trying to tackle an issue like exhibition stand size, it’s important not to start too abstract. Instead, start this process off by trying to determine what you’re actually trying to do with your exhibition stand.
Are you trying to launch a new range of products? Show off the intricacies of a new digital service that you’re developing? Or simply create a welcoming environment to initiate conversations with new potential partners, suppliers and customers?
Depending on your goals, you may need more or less space, and it should be these kinds of considerations that drive the size.
What will the space be used for?
On a similar note, what exactly will you be using the space for? As you’re designing the exhibition stand with a design partner such as Focal Exhibitions, you will be able to go over every single nook and cranny in your stand and make sure that it serves a specific function.
The main goal is to make sure that you have no wasted space. Simply making your stand bigger because you think you need to, and then not actually using that added space, is a waste of money and resources.
What’s your budget?
Another important issue to keep in mind is your budget. While the cost of the actual stand itself is important (bigger stands will typically be more expensive than smaller ones), that’s not the only impacting factor on cost.
Larger stands will likely require more company reps, and more screens, products and furniture to fill the space. They will also require hiring a larger space at the trade shows you attend, which can end up having a huge knock-on effect.
Go modular
What you’ll likely find is that you need different sizes of exhibition stands for different events. To achieve this as effectively as possible, you ideally want to go with some kind of modular design.
By taking this kind of design approach, you can mix and match the various components of your exhibition stand, based on what you need for specific trade shows.
Figuring out what size of exhibition stand to invest in for your business is a critical part of preparing yourself for trade show attendance. By answering this question, you will also end up optimising your trade show strategy, getting much more out of these events as a result.