Last updated – 31st October 2025

By using this Website, you agree to the latest version of this Privacy Policy.

The following Privacy Policy governs the online information and data collection practices of theladybirdsadventures.co.uk (“me” or “I”). Specifically, it outlines the types of information that I gather about you while you are using the theladybirdsadventures.co.uk website (the “Site”), and the ways in which I use this information.

This privacy policy is subject to change without notice and was last updated on 4th Nov 2021. It is advised that you re-read this from time to time to make sure you are happy with the various policies. I may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

This version and last update of this policy have been effective since the date listed at the end of this policy. The reading of all information on theladybirdsadventures.co.uk is of your own free will. If you do not accept these Terms and Conditions, you should cease use of this website immediately.

Legal Basis for Processing Personal Data

We process your personal data under the following lawful bases:

• Consent – when you subscribe to our email list, accept cookies, or enter a giveaway.
• Legitimate Interests – to operate and maintain the Website, analyse performance, and prevent misuse.
• Legal Obligation – when required to comply with UK law or respond to lawful requests.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. For example:

• Newsletter subscriber data is retained until you unsubscribe.
• Giveaway entries are deleted within one month of winner notification.
• Analytics data may be retained by Google Analytics for up to 26 months.
  We may also retain certain information as required by law or for legitimate business purposes.

Email list

The ladybirds’ adventures maintains an email mailing list of those who freely subscribe via a third-party server, in this case, Mailterlite. These emails are used by the blog owner only to email blog newsletters, occasional updates, and promotional content.

MailerLite processes your data in accordance with their own Privacy Policy, which you can view here: https://www.mailerlite.com/legal/privacy-policy.
You can unsubscribe at any time using the link at the bottom of our emails or by contacting us directly.  Your email will never be passed on to third parties by The ladybirds’ adventures. The only time any details are passed on is if you are the winner of a giveaway hosted on this blog, and your permission will be asked for before this happens.

Permission will be requested via email and your details will be received and passed on via email, only to the brand for which The ladybirds’ adventures is hosting the giveaway.

Once a period of one month has elapsed, your details and giveaway email notifications will be deleted from my personal email account. 

The ladybirds’ adventures is not responsible for your details held by the brand once they have been passed on. You may also request your details to be removed from the competition widget within the blog post which you entered through.

The ladybirds’ adventures is not responsible for any republished content from this blog on other blogs, websites, blog comments or other media.

Comments

The Ladybirds’ adventures allow comments to be left at the end of all blog posts on this site. The information collected here, which may include names, email addresses and/or website URL’s, will not be added to my mailing list, nor will it ever be passed on or shared with third parties.

There is a comment check box that you must tick only if you are happy to allow your data to be collected for the sole purpose of adding your comment beneath the blog post. If you are not happy for your data to be collected and stored, do not check the box, and your data and comment will not be added to The ladybirds’ adventures blog.

The owner of this blog reserves the right to edit or delete any comments submitted to this blog without notice due to, but not limited to:

1. Comments deemed to be spam or questionable spam
2. Comments including profanity
3. Comments containing language or concepts that could be deemed offensive
4. Comments that attack a person individually
5. Comments which contain links that are questionable, such as broken links or invalid links.

The owner of this blog reserves the right to change the focus of this blog, shut it down, or sell it at her own discretion.    

What We May Collect

We may collect the following information:

• Contact information including email address.
• Demographic information such as postcode, preferences and interests.
• Other information relevant to customer orders, surveys and/or any offers or giveaways.
• Any information you may send, post or deliver to us, either electronically or otherwise, regardless of whether we have committed not to collect it as part of our standard practices under this policy. 

What We Do with the Information We Gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• We may use the information to improve our products and services.
• We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email. We may use the information to customize the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.  In the event of a security breach on this website, I will notify you within 72 hours of becoming aware of the breach. In the event of a security breach on any third party server which I use to store your information (such as mailerlite) I will notify you as soon as I can reasonably do so and I have been notified by the third party.  

Our Pledge to You

We will not sell, lease or distribute your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting. We love our visitors and subscribers and we will not sell or rent your email address or any other information to any third parties. 

Cookie policy

Cookie Consent
This Website uses a cookie consent banner to manage your preferences in compliance with UK privacy laws. When you first visit, you can choose which categories of cookies to accept or reject. You can change your preferences at any time by reopening the banner or adjusting your browser settings.

This website will store some information about your preferences on your own computer inside a tiny file called a cookie. A cookie is a small piece of data that a website asks your browser to store on your computer or mobile device. The cookie allows the website to remember your actions or preferences over time.

You can delete all cookies that are already on your computer, and you can set most browsers to prevent them from being placed. However, if you do this, you may have to manually adjust some preferences every time you visit a site, and some services and functionalities may not work.

Most browsers support cookies, but you can set your browser to decline them and can delete them whenever you like. You can find instructions here for how you can do that on various browsers.

This website uses cookies to:

1) Identify you as a returning user and to count your visits in traffic statistics analysis

2) Remember your custom display preferences (such as whether you prefer comments to display all-collapsed or not) 3) Provide other usability features, including tracking whether you’ve already given your consent to cookies

Enabling cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience.

The cookie-related information is not used to identify you personally and is not used for any purpose other than those described here.

There may also be other types of cookies created after you’ve visited this website. This site uses Google Analytics, a popular web analytics service that uses cookies to help to analyze how users use the site. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of other website, compiling reports on website activity, and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google undertakes not to associate your IP address with any other data held by Google.

Advertising

This site has third-party advertising companies serving ads to you when you visit. These companies may store information about your visits here and to other websites in order to provide you with relevant advertisements about goods and services. For example, if they know what ads you are shown while visiting this site, they can be careful not to show you the same ones repeatedly.

These companies may employ cookies and other identifiers to gather information which measures advertising effectiveness. The information is generally not personally identifiable unless, for example, you provide personally identifiable information to them through an ad or an email message.

They do not associate your interaction with unaffiliated sites with your identity in providing you with interest-based ads.

This site does not provide any personal information to advertisers or to third-party sites. Advertisers and other third parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalized ad or content are part of the group that the ad or content is directed towards (for example, readers in the Pacific Northwest who read certain types of articles). Also, some third-party cookies may provide them with information about you (such as the sites where you have been shown ads or demographic information) from offline and online sources that they may use to provide you more relevant and useful advertising.

To learn more about what options you have about limiting the gathering of information by third-party ad networks, you can consult the website of the Network Advertising Initiative.

You can opt out of participating in interest-based advertising networks, but opting out does not mean you will no longer receive online advertising. It does mean that the companies from which you opted out will no longer customize ads based on your interests and web usage patterns using cookie-based technology.

Sharing Information This site does not sell, rent, or disclose to outside parties the information collected here, except as follows:

(a) Affiliated Service Providers: This site has agreements with various affiliated service providers to facilitate the functioning of the site. For example, the site may share your credit card information with the credit card service provider to process your purchase. All administrative service providers that this site uses are required to have the same level of privacy protection as this site does, and therefore your information will be handled with the same level of care. Additionally, for example, this site may use analytic or marketing services such as Google Analytics, Google Adsense, Taboola, or RevContent, to which collection you hereby unconditionally consent.

(b) Where required by law: This site may share the collected information where required by law, specifically in response to a demand from government authorities where such demand meets the legal requirements.

(c) Statistical Analysis: This site may share Non-Personal Information and aggregated information with third parties, including but not limited to for advertising or marketing purposes. No Personal Information will be shared in this manner.

(d) Transactions: In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition, or in any other situation where Personal Information may be disclosed or transferred as a business asset.

How To Opt Out Of Interest-Based Advertising

Opting Out of Interest-Based Advertising Services: This website is a member of the Network Advertising Initiative(NAI) and adheres to the NAI Codes of Conduct as described on the NAI website. This website also adheres to the Digital Advertising Alliance (DAA) Self-Regulatory Principles. For a description of the DAA Program, please visit the DAA website.

Opting Out of Interest-Based Advertising by Third Parties: To find out more about interest-based advertising on the internet and how to opt out of information collection for this purpose by companies that participate in the Network Advertising Initiative or the Digital Advertising Alliance, visit NAI’s opt-out page or DAA’s Consumer Choice Page.

Disclosures

Affiliate Disclosure

Some links on this Website are affiliate links. This means that if you click and make a purchase, I may earn a small commission at no extra cost to you. Posts containing affiliate links are clearly marked as such, and I only recommend products I genuinely believe are useful or relevant to my readers.

Affiliate links

The ladybirds’ adventures is a participant in various affiliate schemes. I only promote products that I like and I will always clearly disclose when a link is an affiliate. If you click on an affiliate link and make a purchase, I get a small amount of money. This does not affect the price you pay.

Amazon Associates Disclosure

The ladybirds’ adventures is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk. In English: If you click and buy through them, I will get a small amount of money to spend on Amazon. This does not affect the price that you pay. 

Links to Other Websites

The ladybirds’ adventures may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.  

Review of Anonymous Data from Google Analytics

We are committed to ensuring that our website contains content that is valuable and useful to our readers. To help us with this we have implemented the Google Analytics demographics and interest reporting features on our website. These tools allow us to review anonymous data regarding the gender, age and interests of website visitors and adapt our website content to better reflect their needs. Although this information is collected through your Google ad settings, it is not provided to us in a personally-identifiable format. This means we cannot identify what information is about you, and we will never attempt to do so. You can opt-out of Google Analytics for Display Advertising and customise Google Display Network ads using the Google Ad settings or through the Google Analytics opt-out browser add-on.  

Terms And Conditions

All content provided on this blog is for information purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. The owner will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information. We are not responsible for the republishing of the content found on this blog on other websites or media without our permission. All opinions are those of the author alone.

For European Economic Area (EEA) Residents

If you reside within the EEA, your personal data is processed under the EU GDPR. You have the right to access, correct, delete, or restrict processing of your personal data, and to withdraw consent at any time.
When data is transferred outside the EEA, we use approved safeguards such as Standard Contractual Clauses to ensure adequate protection.
To exercise your rights, please contact claire@theladybirdsadventures.co.uk.

For U.S. and International Visitors

This Website is operated from the United Kingdom and complies primarily with UK and European data protection laws. If you access the Website from outside these regions, including the United States, please note that your information may be transferred to and processed in the United Kingdom, where privacy laws may differ.
By using the Website, you consent to this transfer and to processing under this Privacy Policy.
We do not sell or share personal information for monetary gain, and we do not meet the thresholds for the California Consumer Privacy Act (CCPA).

Data Controller and Jurisdiction

The data controller for this Website is:
Claire Bones at The Ladybirds’ Adventures, United Kingdom
Email: claire@theladybirdsadventures.co.uk
This Privacy Policy is governed by the laws of England and Wales.

If you have any questions or concerns regarding our privacy policy please feel free to email me at claire@theladybirdsadventures.co.uk

Complaints
If you have concerns about how we handle your personal data, please contact claire@theladybirdsadventures.co.uk.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk.